TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and online content p